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General Guides

About Public Relations

Website: Public Relations Society of America



The Public Relations Society of America covers what is public relations, networking opportunities, training, and much more.

Sample Speeches: Why Are Libraries Important?

Website: State Library of Iowa

Two sample elevator speeches on why libraries are important from the State Library of Iowa.

Writing for PR/Marketing

8 Tips for Writing a Great Press Release, November 14, 2012

Website: Huffington Post



Tips on writing a press release.

Consistent Communication: Coordinating Marketing Efforts Across Platforms, September 23, 2014

Webinar: Infopeople



Nancy Dowd provides tips, tools, and if you scroll down there are slides and a handout.

How to Write a Press Release, May 20, 2016

Website: HubSpot



Press release tips with sample and template.

How To Write a Press Release, with Examples, November 10, 2010

Website: CBS MoneyWatch



How to write a press release with various examples.

Computer/Internet Programs to Create Marketing Materials

Adobe Photoshop



Available on TechSoup for libraries at a discounted rate.

Canva

Website: Canva



Canva makes design simple for everyone. Create designs for web or print: blog graphics, presentations, Facebook covers, flyers, posters, invitations, etc.

Fotor



Creates custom collages and photo stitching in a variety of patterns. Free to use.

Microsoft Publisher



Available on TechSoup for libraries at a discounted rate.

Photoshop Online Tools



Free to use with limited tools.

Picfull



User-friendly site that will allow you to put filters over you photos for free.

PicMonkey



Free online photo editing software. You have limited editing ability but great for basic things like creating photo collages. Free to use.

Pixlr



Use your own images, images from websites, and more with many editing features. Free to use.

Quozio



Quozio will create free beautiful quotes with custom backgrounds that you can post directly to social media sites.

Free/Low Cost Marketing Images

20 Best Sites for Cheap or Free Graphics or Images for Your Blog, November 5, 2015

Website: Mannix Marketing, Inc.



Mannix Marketing put together a current list of free and low cost image resources.

Creative Commons Search

Website: Creative Commons



Creative Commons will let you specify that you plan to use these images for commercial purposes.

Finding and Using Images for Your Nonprofit, March 7, 2016

Article: Techsoup



Techsoup article includes a discussion on copyright, what permissions mean, how to give credit as well as a long list of different resources with images available for use.

Flickr Creative Commons

Website: Flickr



Search photos by type of Creative Commons license.

Iconfinder

Website: Iconfinder



If you are looking for logos, Iconfinder has low cost or free logo for thousands of companies.

Library Market

Website: Library Market



The Library Market is a group of librarians, including everyone who signs up, who upload edited images.

Old Book Art

Website: Old Book Art



All of the art featured in Old Book Art’s site are in the public domain.

Openclipart

Website: Openclipart



The website includes over 93,000 free images. You can download images, alter them, and use links to download images in different file types.

Pexels

Website: Pexels



Free stock photos & videos shared by talented creators.

Pixabay

Website: Pixabay



Pixabay has over 600,000 free photos on an easily searchable website.

Wikimedia Commons

Website: Wikimedia Commons



Wikimedia Commons, a project of the Wikimedia Foundation, is an online repository of free-use images, sounds, and other media files.

Book Displays & Signage

Creative Campaign Displays, June 25, 2015

Article: OCLC WebJunction



Advocacy in Action provides ideas on all different displays for your library (open the PDF article not just the link).

Library Displays

Website: Pinterest



A Pinterest board featuring library displays.

Not Just for Kids: Book Displays for Adults

Website: Florida Library Webinars



This webinar makes suggestions to create book displays for adults that engage customers, promote the flow of information, and highlight the library’s role as a space that is in-touch with its community.

Public Library Book Displays – Adult Facebook Group

Website: Facebook



A Facebook group for librarians dedicated to adult book displays.

The Question of Little Free Libraries, 2018

Website: American Libraries Magazine



This article discusses the history of little free libraries and challenges for library outreach and literacy goals.

What is That Little Box in the Front of Your House? The Little Library Movement and its Impact on Individuals and Libraries, April 17, 2018

Website: Florida Library Webinars



This webinar discusses little free libraries in regards to owners and public libraries.