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Hotspot Playbook

This resource was developed as part of the PLA program, DigitalLead: Rural Libraries Creating New Possibilities, supported by Microsoft Philanthropies, to help libraries establish and promote hotspot lending programs. Have you created a policy, promotional item, or evaluation tool for hotspot lending at your library? Please share it with pla@ala.org to be included in this growing playbook of resources.

Implementing a Mobile Hotspot Lending Program at your library offers up a world of possibilities for your patrons.

Hotspot lending programs are important to communities because they:

• help individuals with employment opportunities
• bridge the digital divide
• provide access to health information, especially seniors and those in rural areas
• offer connectivity to financially disadvantage patrons
• help individuals with employment opportunities

1. What is a hotspot?

   A Wi-Fi hotspot is a device you can use to connect a mobile-enabled device, such as a laptop, smartphone, or tablet to the Internet. The hotspot is portable, so you can connect your device almost anywhere.

   (Step 2. Vermont Council on Rural Development)

2. Launching a Hotspot Lending Program

   Hotspot lending programs are essential to bridging the digital divide. Rural libraries are uniquely positioned to impact the digital environment of their communities. This section will provide helpful links to sample policy, procedures and Frequently Asked Questions (F.A.Q.)

   1. (University of Texas at Austin)

   2. webinar (Texas State Library) which includes policy and procedure templates

   3. (Brossard Memorial Library, Gallipolis, OH)

   4. (LaSalle Public Library, State of Illinois)

   5. (Charlotte Mecklenburg, 2019)

   6. (Heights Libraries, Cleveland Heights, OH)

3. Costs

   Libraries should bear in mind there will be one-time costs as well as ongoing costs related to data usage and plans, staff training and equipment. Like a cell phone data plan, there are limits to the data of a mobile hotspot device based on monthly service plans. These plans vary based on the service provider and the available technologies in your service area.

   1. (Christina Vercelletto, Library Journal)

   2. (Cuyahoga County Public Library, 2018)

   3. (PDF, slides 23–24). Also includes pilot program results, (Oklahoma State University)

   4. (PDF, starting on page 3 and table below)

4. Communications

   Once your hotspot lending program is ready to go, it will need to be promoted. Promotions can be announced through the city’s public information office, in the city news outlets, on the library’s website and social media blasts. Another effective way to let the community know about the lending program is to introduce the program to attendees at other library programs, especially those with a technology theme.

5. Hotspot Program Evaluation

   For an example of a library hotspot lending program evaluation, read (Oklahoma State University).

   Evaluating your hotspot lending program can inform future program policies and enhancements. Libraries are encouraged to use Project Outcome, which is a free tool from the Public Library Association that helps libraries understand and share the impact of essential library programs and services by providing simple surveys and an easy-to-use process for measuring and analyzing outcomes. Users can choose from pre-designed surveys focused on digital learning, education/lifelong learning, economic development and more.

   Libraries can collect information from patrons checking out and returning hotspots to gather immediate data on use, and after a predetermined period to assess if the hotspots helped meet overarching goals such as doing homework or finding a job. Customizable tools are linked below.

   Libraries can also survey or collect anecdotal information from community partners such as schools and government agencies who are working to promote the library’s hotspot lending program.

   2. , collecting basic information from patrons using the hotspot lending program, including age, how they learned about the program, and other details

   3. , intended to be completed when the patron returns the hotspot

   4. , to be given to patrons 4–12 weeks post-intervention, if the library is willing and able to track users and reach out to them

6. Additional Resources: Hotspot Lending Programs

   1. ; e.g.: what if the hotspot gets lost or stolen? (Nicole Umayam, National Digital Inclusion Alliance)

   2. : popular hotspot lending programs, local approach, cost and getting the word out (Christina Vercelletto, Library Journal)

   3. (Maine.gov, PDF, page 4)

   4. : number of devices needed and typical number of loans (Journal of Extension)