91´«Ã½

United for Libraries, along with the Neal-Schuman Foundation, believe strongly that advocacy can and does work. We’ve seen evidence of it from coast to coast in all types of libraries at the local and the state levels. Developing an advocacy campaign, as you will soon see, is not rocket science but it does take dedication, hard work, a core group of people who are passionate about the cause and the support of many, many people in your community. This guide will take the mystery out of advocacy, provide you with an organized step-by-step approach, and allow you to develop a set of strategies that will motivate your community to pressure funders to support the library or in the case of a referendum or a bond issue – to vote “yes.”

Success Stories

Check out these success stories from the first round of !

The Power Guide

Download the free Power Guide for Successful Advocacy (PDF, 660 kb), your step-by-step guide to developing an advocacy campaign. As you go through the Power Guide, come back to this page to see examples of talking points, flyers, petitions, and more.

Videos

• : - by the 91´«Ã½ Washington Office (1:15-2:30 minute videos)
• - "...offers a surprising look at how library branches in New York City have evolved into community centers, providing a whole array of services and programs" (10 minutes)
• - Mount Vernon (N.Y.) Taxpayers for a Stronger Library (3 minutes)
• - Mount Vernon (N.Y.) Taxpayers for a Stronger Library - (2 minutes)
• - Dallas (Texas) (2 minutes)
• - Philadelphia (Pa.) (scroll down for video)

Talking Points

• It's Time to Thrive (PDF, 39.5 kb)
• Take 5 Minutes to Speak Out for Libraries (PDF, 138 kb)
• Cecil County Public Library ROI Handout (PDF, 265 kb)

Postcards

• Schuylerville Public Library Postcard (PDF, 57 kb)
• Schuylerville Public Library Foldover Postcard (PDF, 93 kb)
• Wood Library Postcard (PDF, 903 kb)
• Wood Library Foldover Postcard (PDF, 47 kb)

Petitions

• Schuylerville Taxpayer Petition (PDF, 11kb)

Information Sheets

• Baker Free Library Fact Sheet (PDF, 92 kb)
• Expand Our Library Fact Sheet (PDF, 61 kb)
• Henderson Library Tax Initiative Fact Sheet (PDF, 365 kb)
• Schuylerville Fact Sheet (PDF, 53 kb)
• Wood Library Q&A (PDF, 77 kb)

Flyers

• Henderson Libraries 1 (PDF, 121 kb)
• Henderson Libraries 2 (PDF, 876 kb)
• Henderson Libraries 3 (PDF, 519 kb)

Brochures

• Baltimore County Public Library tri-fold (PDF, 988 kb)
• Henderson Library half-fold (PDF, 1.66 mb)
• Wood Library tri-fold (PDF, 2.38 mb)

Bookmarks

• Expand Our Library 2.75" by 8.5" bookmark (PDF, 43 kb)

Guides

Additional Resources

Positioning Your Library As An Essential Service: Marketing, PR and Advocacy

This presentation (PDF, 3.3 MB), from , was given to the New York Library Association in 2010. The PowerPoint handouts (PDF, 3.3 MB) contain excellent information and tips on positioning your library through marketing, public relations, and advocacy.

Return on Investment Statement Resources

Refer to page 8 and Appendix A on page 26 of the Power Guide for more information about developing return on investment statements. The links below are taken directly from the Power Guide and provided here for easy access:

• In low-income neighborhoods, children start kindergarten 60% behind their peers from affluent communities, leaving them woefully unprepared. (Jump Start, “Early Childhood Education Crises” at )




• Studies show that students who do not read during the summer need an average of a full month remediation when school starts in September. (“What to Look for in a Summer Reading Program.” GreatSchools at )




• Few community services enjoy the type of public support that is generally given to public libraries. In a recent national survey conducted by Public Agenda, people were more likely to rate library service as excellent or good than the service they receive from their local police department, public schools or their local media (“Making Cities Stronger: Public Library Contributions to Local Economic Development,” Urban Libraries Council report ).




• Libraries play an essential, non-partisan role in providing the information that allows citizens to make informed decisions. Libraries make a difference. Libraries transform lives. – Stephen Abrams in The Value of Libraries: Impact, Normative Data, & Influencing Funders, at




• “From providing a place to do homework to applying to college or looking for financial aid, library online services are a key part of the educational system in our country.” From Opportunity for All: How the American Public Benefits from Internet Access at U.S. Public Libraries. Institute of Museum and Library Services at

Tools for Promoting Your Library's Value

• What is my library worth? An individual return on investment calaculator from Berthoud (Colo.) Community Library District
  
  
• Return on investment calculator at




• Quotes on the importance of libraries at




• Return on investment results from states around the country at




• Urban Libraries Council’s commissioned study on libraries and economic development of the communities they serve at




• Rural Research Report: Public Libraries and Community Economic Development, Partnering for Results at




• Pew Internet and American Life Project at
  
  
• Toward Equality of Access: The Role of Public Libraries in Addressing the Digital Divide at . Read the accompanying press release from the US Chamber of Commerce at .
  
  
• Urban Libraries Report: Partners for the Future: Public Libraries and Local Governments Creating Sustainable Communities at .
  
  
• School Library Journal: Summer Reading Programs Boost Achievement, Study Says at