Assets for Marketing and Promotions

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The Public Library Association (PLA) and AT&T have created the following promotional materials for libraries and AT&T employee volunteers to use to help promote and support libraries that were selected by PLA to host digital literacy workshops

PRESS RELEASE (with list of all libraries selected)

DO NOT RELEASE UNTIL 12/10/24

National Press release (FINAL): "PLA provides funding to more than 100 public libraries as part of $2.7 million effort to boost digital literacy"
Editable Local Press Release for Individual Libraries (WORD)

GRAPHIC MATERIALS

To ensure accuracy, brand consistency and proper credits, we encourage use of the following Graphic Materials, which have been pre-approved by PLA and AT&T. You can add your library’s logo to customize the graphics.

NOTE: You may design and develop your own materials and graphics to promote DigitalLearn Workshops. Please incorporate the approved AT&T and PLA

logos. See the BRANDING section below for downloadable logos.

Printable Materials

Banner:

Banner 960 x 300 px, 4 x 8 printed (PDF)
Banner 960 x 300 px, 4 x 8 printed (JPG)

Bookmarks:

Bookmarks 2 x 6 (PDF)
Bookmarks 2 x 6 (JPG)

Flyer:

Flyer 8.5 x 11 (PDF)
Flyer 8.5 x 11 (JPG)

Web Images

SOCIAL MEDIA

If you are posting from a non-library account, make sure to tag or mention the library’s account on the platform.

Sample Social Media Text

Visit [LIBRARY] and join a free workshop to build your skills and confidence using technology. Topics include [TOPIC], [TOPIC], and [TOPIC]. Learn tips from a knowledgeable instructor, practice what you learn, and ask questions. For details, visit the [LIBRARY WEBSITE].
Need help using your phone, tablet or laptop? Visit [LIBRARY] and join a free workshop to build your skills and confidence using technology. Unlock the skills you need! ???? For details, visit [LIBRARY WEBSITE].
Fight off online frauds and scams! #BeCyberSmart by joining a free DigitalLearn workshop at [LIBRARY]. For details, visit the [LIBRARY WEBSITE].
Tech questions? Worried about being safe online? Sign up for [LIBRARY’s] free digital literacy workshops. These interactive workshops will cover [TOPIC], [TOPIC], and [TOPIC]. No prior knowledge needed. Come with your questions and get ready to learn from a knowledgeable instructor. Find out how you can be more confident with technology. For details, visit the [LIBRARY WEBSITE].

AT&T Social Tags

TW: @ATTimpact
IG: @ATTimpact
FB: @ATT
LI: @ATT
#ATTimpact
#DigitalDivide
#DigitalLiteracy

PLA Social Tags

TW: @91��ý_PLA
IG: @91��ý_PLA
FB: @pla.org
#DigitalLearn

Sample Media Alert/Calendar Listing

For Immediate Release

[MONTH DATE, YEAR]

[LIBRARY] OFFERING FREE DIGITAL LITERACY WORKSHOPS

WHAT	[LIBRARY] will host free [basic digital literacy training workshop(s)] for the community to help close the digital divide as part a national collaboration supported by Public Library Association and AT&T. Using resources from Digitallearn.org and available through AT&T ScreenReady, workshops will help community members build skills and confidence using technology. Topics include [TOPICS].
WHEN	[TOPIC, TIME, DAY, DATE]
WHERE	[LIBRARY], [ADDRESS], in the [LOCATION IN THE LIBRARY]
WHO	[LIBRARY], Public Library Association in collaboration and with support from AT&T.
CONTACT	For more information about workshops and a calendar of related public programs at [LIBRARY], visit [LIBRARY WEBSITE] or call [PHONE NUMBER].

# # #

CREDIT STATEMENT

Credit Statement: DigitalLearn.org Workshops and Modules were created by the Public Library Association, with support from AT&T.

AT&T Branding

Website:

Social Tags:

TW: @ATTimpact
IG: @ATTimpact
FB: @ATT
LI: @ATT
#ATTimpact
#DigitalDivide
#DigitalLiteracy

Fonts:

Microsoft: Verdana

Colors:

Hex code #067AB4
RGB values 6.122.180
CMYK values 85.24.0.0
Pantone® 2995 C

About Philanthropy & Social Innovation at AT&T:
We’re committed to advancing education, creating opportunities, strengthening communities, and improving lives. As part of our companywide commitment to address the digital divide, we launched AT&T Connected Learning® to invest in connectivity and technology, digital literacy, and education solutions to help today’s learners succeed inside and outside of the classroom. Since 2008 we’ve committed to programs that help millions of students across all 50 states, Washington D.C and around the world, particularly those in underserved communities.  

PLA Branding

Website:

Social Tags:

TW: @91��ý_PLA
IG: @91��ý_PLA
FB: @pla.org
#DigitalLearn

Fonts:

Primary: Museo Sans
Microsoft: Verdana

Colors:

PMS 2627
CMYK 80.100.36.13
RGB 85.40.100
HEX 552864

PMS Blue 072
CMYK 100.88.0.5
RGB 28.63.148
HEX 1c3194

PMS 235
CMYK 45.95.30.5
RGB 150.50.111
HEX 95316f

PMS 267
CMYK 74.95.0.0
RGB 102.51.153
HEX 663399

About PLA:
The Public Library Association (PLA) is the largest association dedicated to supporting the unique and evolving needs of public library professionals. Founded in 1944, PLA serves nearly 9,000 members in public libraries large and small in communities across the United States and Canada, with a growing presence around the world. PLA strives to help its members shape the essential institution of public libraries by serving as an indispensable ally for public library leaders. For more information about PLA, contact the PLA office at 1 (800) 545-2433, ext. 5PLA, or pla@ala.org.

DigitalLearn Branding

Website:

Fonts:

Headlines: Roboto
Copy: Helvetica

Colors:

Purple: #8945a1 | Light Purple: #9474B4
Blue: #0081a1 | Light Blue: #6CC3DC
Orange: #fa8c28 | Light Orange: #F9CA21
Grey: #797677

If you have any questions about this toolkit please contact digitallearnhelp@ala.org.