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features interactive data visualizations that allow libraries to easily compare themselves to peers in areas such as library programs, services, and operations. In this free on-demand webinar, you learn how Benchmark can support your library in everyday decision-making.

Get a behind-the-scenes look at Benchmark’s interactive and user-friendly data dashboards and reporting tools for public library subscribers. These tools make it easy to compare your library’s data to peer and national reference points, using data sourced from PLA annual surveys, the IMLS Public Libraries Survey, and the Census Bureau’s American Community Survey. PLA staff and member leaders share examples of how libraries can use the data to unlock insights about performance, demonstrate value, and increase community impact.

Originally presented November 19, 2024.

Benchmark offers both free and subscription levels of access. This webinar will highlight the exclusive features available to subscribers. More information about Benchmark is available on the PLA website.

Learning Outcomes

At the conclusion of this free on-demand webinar, participants will be able to:

• Use Benchmark to help with planning, decision-making, and advocacy;
• Know what benchmarking is and how to make effective peer comparisons;
• Use the Benchmark tool’s data and interactive features; and
• Understand how other libraries have used Benchmark to support their goals.

Additional Resources

• Slideshow (PDF)
• Information about Benchmark and subscription types: /pla/data/benchmark
• Benchmark login page:
• Free on-demand webinar for groups/states (December 2023): /pla/education/onlinelearning/ondemand/webinars/datatools
• Benchmark video tutorials:
• PLA Benchmark subscription form (also linked within your library’s Benchmark account):
• Email us with any further questions: plabenchmark@ala.org

Who Should Attend

This free on-demand webinar is relevant to public library directors, administrators, and managers responsible for data collection and analysis. However, staff from any level within their organizations are welcome to attend to learn more about Benchmark

Panelists

Jerianne Thompson is director of the Tualatin Public Library, part of the Washington County Cooperative Library Services in Oregon. She has worked in public libraries for more than twenty years and serves as co-chair of PLA’s Measurement, Evaluation, and Assessment Advisory Group.

Katina Jones is the program manager for evaluation and assessment at PLA. She supports Project Outcome, Benchmark, PLA's annual topical surveys, and other data and evaluation work. Katina started her library career working for five years as the state data coordinator at the Missouri State Library, followed by nearly nine years as the data analyst at one of that state's large suburban public libraries.

Accommodations

This on-demand webinar is captioned in English (United States).

If you have a physical or communication need that may affect your access to this on-demand webinar, please contact us at plawebinars@ala.org or 800-545-2433 ext. 5PLA (5752) prior to registering so we can attempt to provide appropriate accommodations.

Tech Requirements

To play this on-demand webinar you should use a browser with native HTML5 support. Please use the most up-to-date version available of Chrome, Safari, Firefox, Opera, or Edge. A fast Internet connection and computer is recommended.