Westbank Community Library District

Austin, Texas, for "One Library: Two Locations; Building a Branch and Expanding a Community"

About

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A fundraiser which raised more than $1 million to construct their first branch library through 22 separate creative public relations campaigns. With only a staff of 12, a budget of $25,000 and a special visit by former First Lady Laura Bush, whom the library is named after, Westbank had the support of the entire community, tripling its “family donor” goals and having more than 500 families volunteer. As a tribute to their success, 1,000 people from this small community attended the Grand Opening event.

Awards Won

Title Year
John Cotton Dana Library Public Relations Award

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The John Cotton Dana Award honors outstanding strategic communication for libraries: the art and craft of getting the right message to the right audience at the right time, and getting the right results. These awards are an outgrowth of the Library Publicity Honor Roll, 1939-42 given in behalf of the Wilson Library Bulletin and the A.L.A. Public Relations Committee.

 2010 - Winner(s)

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