San Francisco Public Library
San Francisco, Calif. for "Return the Books"
About
91´«Ã½
A low-cost effort using the tag line “What’s your excuse?” The library began a multifaceted overdue fine amnesty program to help library patrons cope with the economic downturn by removing an obstacle – overdue fines --allowing them to resume using library resources. Clever quotes from well-known personalities such as Captain “Sully” Sullenberger offered novel excuses for not returning library materials. The successful campaign netted a 23.6-percent return on overdue materials.