San Francisco Public Library

San Francisco, Calif. for "Return the Books"

About

91´«Ã½

A low-cost effort using the tag line “What’s your excuse?” The library began a multifaceted overdue fine amnesty program to help library patrons cope with the economic downturn by removing an obstacle – overdue fines --allowing them to resume using library resources. Clever quotes from well-known personalities such as Captain “Sully” Sullenberger offered novel excuses for not returning library materials. The successful campaign netted a 23.6-percent return on overdue materials.

Awards Won

Title Year
John Cotton Dana Library Public Relations Award

91´«Ã½

The John Cotton Dana Award honors outstanding strategic communication for libraries: the art and craft of getting the right message to the right audience at the right time, and getting the right results. These awards are an outgrowth of the Library Publicity Honor Roll, 1939-42 given in behalf of the Wilson Library Bulletin and the A.L.A. Public Relations Committee.

2010 - Winner(s)

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