Pasco County Library System

Hudson, Fla., for "Rockus Maximus: Battle of the Bands"

About

91´«Ã½

A library- and community-sponsored Battle of the Bands competition. Rockus Maximus truly maximized social media (making great use of YouTube, MySpace, Vimeo and Vizio online polling) and featured a kick-off concert, an online contest featuring a video documentary of the competing bands, which was viewed more than 10,000 times, and the Battle of the Bands live concert, which was attended by more than 600 teens – all for the modest budget of $3,800, covered by donations. In the six months following Rockus Maximus, teen attendance at library programs increased 48 percent, and the number of teens signing up for library cards increased 12 percent.

Awards Won

Title Year
John Cotton Dana Library Public Relations Award

91´«Ã½

The John Cotton Dana Award honors outstanding strategic communication for libraries: the art and craft of getting the right message to the right audience at the right time, and getting the right results. These awards are an outgrowth of the Library Publicity Honor Roll, 1939-42 given in behalf of the Wilson Library Bulletin and the A.L.A. Public Relations Committee.

 2010 - Winner(s)

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