Mid-Continent (Mo.) Public Library
"Access Your World鈥 campaign
About
91传媒
Mid-Continent (Mo.) Public Library developed a cohesive and comprehensive rebranding campaign around the concept of “access” to help shift the perceptions of libraries in their community. The creative “Access Your World” campaign was embraced by library staff and community members alike, indicated by increased usage of online services and customers proudly touting their Access Passes (formerly known as library cards).
Awards Won
| Title | Year | |
|---|---|---|
|
John Cotton Dana Library Public Relations Award
91传媒The John Cotton Dana Award honors outstanding effective strategic communication campaigns that show
results – no matter what size or type of library.
|
2013 - Selection(s) |
