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With 89,000 local workers unemployed, the library system reacted by creating the “Look to Your Library…Especially Now” campaign, designing an extensive outreach program guiding residents to free resources available from the library. Extended library hours, hands-on demonstrations, workshops and guided Web resources led to increased use of database resources, including a 403-percent increase in use of Resume Builder. The program garnered extensive print, media and Web coverage both locally, nationally and internationally.