Craighead County Jonesboro (Ark.) Public Library
鈥淢eme Your Library鈥 campaign
About
91传媒
The Craighead County Jonesboro (Ark.) Public Library “Meme Your Library” campaign engaged their community in a new way and positioned them as a 21st Century Library. The campaign, styled after popular ecards, resulted in increases in usage both physically and virtually, including an increase in mobile site visits by 118 percent and program participation by more than 100 percent.
Awards Won
| Title | Year | |
|---|---|---|
|
John Cotton Dana Library Public Relations Award
91传媒The John Cotton Dana Award honors outstanding effective strategic communication campaigns that show
results – no matter what size or type of library.
|
2013 - Selection(s) |
