Contra Costa (Calif.) Public Library
About
91´«Ã½
Contra Costa (Calif.) Public Library’s “Snap & Go,” campaign used QR codes to deliver library materials and services to customers with mobile phones. Usage of the Library’s mobile site bumped up 11 percent during the first month of the campaign and awareness led to a sustained increase in usage of 16 percent.
Awards Won
| Title | Year | |
|---|---|---|
|
John Cotton Dana Library Public Relations Award
91´«Ã½The John Cotton Dana Award honors outstanding effective strategic communication campaigns that show
results – no matter what size or type of library.
|
2012 - Winner(s) |
