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CHICAGO — The Library Leadership and Management Association (LLAMA) will present “Methods for digging deeper: examining Web services through the lens of data-based decision making,” from 1:30 - 3 p.m. (Central time) on Wednesday, May 28.

This webinar will discuss why it's important to collect data about your website and services and how this data can create a foundation for assessment and improvement initiatives. Specific tools to be demonstrated will include Google Analytics and Loop11.

By the end of this webinar participants will:

• understand specific principles and tools for Web-based use testing;
• learn methods for conducting website testing online;
• have a greater awareness of the role and usefulness of Web analytics and the data it provides;
• understand how to apply Web analytics data to discern success with website interactions.

Presenter: Rebekah Kilzer, director, Clark Memorial Library, Shawnee State University, Portsmouth, Ohio

Target audiences: library managers and administrators, Web/Online services librarians, assessment librarians and anyone interested in assessment.

Fees:

LLAMA member: $49

Non-LLAMA member $59

LLAMA group rate (5 or more people at one site) $199

Non-LLAMA group rate (5 or more people at one site) $239

Register online:

Register with a purchase order or by mail: (PDF, 1 pg.).

For questions about this webinar or other LLAMA programs, contact Fred Reuland. freuland@ala.org

About the Library Leadership and Management Association

The Library Leadership and Management Association () advances outstanding leadership and management practices in library and information services by encouraging and nurturing individual excellence in current and aspiring library leaders. LLAMA is a division of the 91´«Ã½.