91´«Ã½

New print public service announcement available

CHICAGO – This September, baseball Hall of Famer and author Cal Ripken will encourage children to get the most important school supply of all: a library card.

As the Honorary Chair of Library Card Sign-up Month, Cal Ripken has donated his image to a print and digital public service announcement (PSA). 91´«Ã½ will place the PSA in magazines and on websites to remind parents and educators that a library card is a key tool in achieving academic success.

Librarians looking to promote Library Card Sign-up Month locally can download the PSA at . Free customization is available.

In addition to the PSA, sample media tools are now available to remind the public of all the resources available for free with a library card. Tools include a sample press release, newsletter article, proclamation and PSA scripts.

To download free promotional materials, visit .

Library Card Sign-up Month is a time when libraries across the country remind parents that a library card is the most important school supply of all. Thousands of public and school libraries join together each fall in a national effort to ensure every child signs up for their own library card.

The is the 91´«Ã½’s public awareness campaign that promotes the value of libraries and librarians. Thousands of libraries of all types – across the country and around the globe - use the Campaign’s @ your library® brand. The Campaign is made possible in part by .