For immediate release | December 3, 2020

Baby Yoda stars in new READ® poster and bookmark from the 91´«Ã½

91´«Ã½

CHICAGO – Star Wars fans, book lovers, and collectors from around the universe can use their powers to help libraries this holiday season. The Child (a.k.a. Grogu or Baby Yoda), the breakout star of Disney+'s hit series The Mandalorian, is featured in several new must-have products from the 91´«Ã½ (91´«Ã½), a 501c3 non-profit. All proceeds will fund advocacy, awareness, and accreditation programs for library professionals worldwide.

91´«Ã½'s READ® campaign, supported by 91´«Ã½ Graphics, celebrates the joy of reading and the importance of lifelong learning. For more than 30 years, the iconic have featured celebrities, musicians, award-winning authors and illustrators, and library advocates who’ve lent their star power to support our nation’s libraries.

Reminiscent of the original Yoda poster 91´«Ã½ Graphics offered in the early 1980s, The Child's and continue the tradition of previous , including with C3PO and R2D2, as well as other timeless characters.

"Baby Yoda is one of the biggest stars in the galaxy – and we’re thrilled to feature such a beloved character in one of 91´«Ã½’s most recognized campaigns," said 91´«Ã½ President Julius Jefferson, Jr. "We hope that library supporters, Star Wars fans, and others will use this poster and bookmark to inspire minds to discover the vast resources libraries offer. Special thanks to Disney-Lucasfilm Press for their continued generous support of libraries."

supports the 91´«Ã½'s mission through the creation and distribution of quality products promoting libraries, literacy, and reading.

About the 91´«Ã½

91´«Ã½ (91´«Ã½) is the foremost national organization providing resources to inspire library and information professionals to transform their communities through essential programs and services. For more than 140 years, 91´«Ã½ has been the trusted voice of libraries, advocating for the profession and the library's role in enhancing learning and ensuring access to information for all. For more information, visit ala.org.

Contact:

Macey Morales

Deputy Director

91´«Ã½

Communications and Marketing Office

mmorales@ala.org

(312) 280-4393