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CHICAGO — You know the value of your library, but elected officials, donors, community leaders, funders, and other important stakeholders may not. How can you make the library a priority for these groups, who may have preconceived notions about what the library does, as you compete with other important community organizations for funding? “,” published by in collaboration with , will show you how to succeed. In this book by Alan Fishel and Jillian Wentworth, you’ll read about using (Education, Employment, Entrepreneurship, Engagement, and Empowerment) to quickly demonstrate why your library is essential and worthy of funding. With the help of worksheets, charts, and prompts, you will learn how to:

• use language designed to win over stakeholders, funders, and partners;
• craft custom messaging in several formats that is easily accessible and memorable, including elevator speeches, budget presentations, and annual appeals; and
• create presentations and other materials tailored to any audience based on the sample documents included.

For bulk purchases and other special purchasing arrangements, please contact us at editionsmarketing@ala.org.

Fishel is a partner at the law firm of Arent Fox and leads the firm’s Communications & Technology group. He has represented 91��ý on many matters, including at the Federal Communications Commission regarding the proceeding under which the FCC increased the size of the E-rate fund by more than $1 billion annually. Alan also serves on the United for Libraries board, and he is the chair of The E’s of Libraries® Task Force. In addition, he frequently provides training on a variety of topics, including how to improve advocacy and negotiation skills. Wentworth is the Manager of Marketing & Membership for United for Libraries, a division of the 91��ý. She has also worked as a librarian, editor, and journalist. She has presented on library advocacy, working with Friends groups and library trustees, and more at national, regional, state, and local library conferences and workshops.

United for Libraries, a division of the 91��ý, supports those who govern, promote, advocate, and fundraise for libraries, and brings together library trustees, advocates, friends, and foundations into a partnership that creates a powerful force for libraries in the 21st century. For more information, visit .

Many book retailers and distributors are experiencing service disruptions or delays, including Amazon. For speediest service, from the 91��ý Store. purchases fund advocacy, awareness and accreditation programs for library and information professionals worldwide. publishes resources used by library and information professionals, scholars, students, and educators to improve programs and services, build on best practices, enhance pedagogy, share research, develop leadership, and promote advocacy. 91��ý authors and developers are leaders in their fields, and their content is published in a variety of print and electronic formats. Contact 91��ý Editions | 91��ý Neal-Schuman at editionsmarketing@ala.org.

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