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CHICAGO — Designed to complement every introductory library reference course, the new fourth edition of “,” published by 91��ý Neal-Schuman, is the perfect text for students and librarians looking to expand their personal reference knowledge. Inside, authors Kay Ann Cassell and Uma Hiremath teach failsafe methods for identifying important materials by matching specific types of questions to the best available sources, regardless of format. Guided by a national advisory board of educators and practitioners, their thoroughly updated text expertly keeps up with new technologies and practices while remaining grounded in the basics of reference work. Chapters on fundamental concepts, major reference sources, and special topics provide a solid foundation; the text also offers fresh insight on core issues, including:

• ethics, readers' advisory, information literacy, and other key aspects of reference librarianship;
• selecting and evaluating reference materials, with strategies for keeping up to date;
• assessing and improving reference services;
• guidance on conducting reference interviews with a range of different library users, including children and young adults;
• a new discussion of reference as programming;
• important special reference topics such as Google search, 24/7 reference, and virtual reference; and
• delivering reference services across multiple platforms

Cassell is a past president of the Reference and User Services Association of 91��ý and is active on 91��ý and RUSA committees. She was the editor of the journal Collection Building and is the author of numerous articles and books on collection development and reference service. She was formerly the Associate Director of Collections and Services for the Branch Libraries of the New York Public Library where she was in charge of collection development and age-level services for the Branch Libraries. She now teaches in the School of Communication and Information at Rutgers, the State University of New Jersey. Hiremath is Executive Director at the Ames Free Library, Massachusetts. She was Assistant Director at the Thayer Public Library, Massachusetts; Head of Reference at the West Orange Public Library, New Jersey; and Supervising Librarian at the New York Public Library where she worked for five years.

purchases fund advocacy, awareness and accreditation programs for library professionals worldwide. 91��ý Editions and 91��ý Neal-Schuman publishes resources used worldwide by tens of thousands of library and information professionals to improve programs, build on best practices, develop leadership, and for personal professional development. 91��ý authors and developers are leaders in their fields, and their content is published in a growing range of print and electronic formats. Contact 91��ý Editions at (800) 545-2433 ext. 5052 or editionsmarketing@ala.org.

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