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CHICAGO — Libraries often struggle with creative or effective ideas to promote digital content to their patrons. Common challenges include lacking a budget, not having an in-house marketing department, and trying to reach patrons who are not physically in the library. However, digital content promotion is critical as more and more people consume content through a computer or mobile device.

In this free 60-minute webinar, you will learn the details of promotional campaigns that have worked in two libraries, as well as promotional best practices from a recent nationwide survey of librarians. Our speakers will walk you through 12 keys to digital content promotion success, including:

• Ways to effectively promote digital content inside the library building
• Strategies to reach patrons who don’t regularly visit your library
• Tips to train and motivate staff members to be great spokespersons for your content services
• Real-world examples of successful marketing efforts from Calabasas Library and the US Army
• Results of a nationwide survey of best practices promoting digital services in libraries

Tune in to this at 1 p.m. Eastern on Wednesday, April 18, 2018 to learn more. You can register .

This American Libraries Live webinar is sponsored by .

is the largest independent producer of audiobooks in the world, with a catalog of more than 30,000 exclusive titles. In addition to the highest quality audiobooks, Recorded Books also offers eBooks, magazines, comics, a range of streaming video services, educational offerings, and more. The company’s RBdigital app delivers the library industry’s broadest array of digital content services to millions of patrons. Recorded Books is an RBmedia company.

is an immediate and effective way to get to the heart of the real issues in our industry. Each program lasts 60 minutes. With the help of real-time technology, it’s like having your own expert on hand. We look forward to you joining us. To receive e-mail reminders, register . If you’re unable to attend live, this event will be recorded and available at shortly after it concludes.

For information about advertising or sponsoring an AL Live event, contact: Carrie Smith, American Libraries magazine, casmith@ala.org, (312) 280-4216. For general information or press inquiries about AL Live, contact: Colton Ursiny, Administrative Assistant, cursiny@ala.org, (312) 280-5100.

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