91´«Ã½

Chicago—91´«Ã½ Publishing eLearning Solutions announces a new facilitated eCourse, . Tabatha Farney will serve as the instructor for a 4-week facilitated eCourse starting on August 7, 2017.

Estimated Hours of Learning: 24

Certificate of Completion available upon request



Learning outcomes



After participating in this eCourse, you will:

1. Understand how Google Analytics tracks and reports data.
2. Create useful Google Tag Manager tags to improve Google Analytics’ data collection.
3. Customize Google Analytics and Google Tag Manager to track a library related website.
4. Share and present Google Analytics data in meaningful reports.

Many libraries use Google Analytics to track website usage but are often unaware of just how much they can accomplish with this tool. In this four-week eCourse, learn how to revolutionize Google Analytics’ ability to collect useful data and create reports for your library. By taking the time to strategically implement Google Analytics, you can enhance your data collection process. Better data helps you make more informed decisions for your library. In the age of data-driven decision making, this eCourse will show you how to maximize Google Analytics and Google Tag Manager to collect and report use data for a variety of library-specific online tools, including websites, link resolvers, online catalogs, discovery services, online guides, digital repositories, and social media. Farney breaks down this process into manageable steps and provides you with best practices for sharing data, so you can apply these concepts to your library and turn data into decisions.

eCourse outline

• Week 1: Understanding Google Analytics' Data and Reports
• Week 2: Enhancing Google Analytics' Data Collection
• Week 3: Customizing Google Analytics and Google Tag Manager for a specific website
• Week 4: Analyzing and Reporting Google Analytics' Data

About the Instructor

Tabatha Farney is the director of web services and emerging technologies for the Kraemer Family Library at the University of Colorado Colorado Springs. She is an avid analytics enthusiast with over ten years of experience. Tabatha coauthored the 2013 LITA Guide Web Analytics Strategies for Information Professionals and has written two Library Technology Reports on configuring Google Analytics and Google Tag Manager for library-specific websites and search tools. She has presented her analytics research at national conferences and served as an analytics consultant for various library organizations. She is a co-founder and current co-chair of LITA’s Altmetrics and Digital Analytics Interest Group.

Registration for this 91´«Ã½ Publishing eLearning Solutions facilitated eCourse, which begins on August 7, 2017, can be purchased at the . Participants in this course will need regular access to a computer with an internet connection for online message board participation, viewing online video, listening to streaming audio (MP3 files), and downloading and viewing PDF and PowerPoint files.

91´«Ã½ Publishing eLearning Solutions (ELS) produces high-quality professional development events and materials for the library profession. ELS events cover modern issues on a wide variety of topics in formats that include live workshops, asynchronous eCourses, and print publications. We help ensure that today’s library employees have access to the professional development opportunities they need, whether they are brushing up on the basics or expanding their horizons with cutting-edge tools. Contact us at elsmarketing@ala.org.

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