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CHICAGO – The Public Library Association (PLA) will be introducing libraries to its latest field-driven initiative, Project Outcome, through a free webinar, , on January 12, 2017, at 1:00 p.m. Central. Project Outcome is a FREE online toolkit offering an innovative and easy-to-use platform for public libraries to measure the impact of their programs and services. Staff are able to easily measure patron outcomes using the field-tested surveys, quickly analyze their data using ready-made reports and interactive data dashboards, and take action using the results.

For the first time, public libraries have access to an aggregated set of outcome measurement data and analysis tools they can use to affect change within their communities and beyond. Since launching in June 2015, Project Outcome has over 1,000 libraries registered and has already helped hundreds of libraries make programmatic improvements, streamline strategic planning and decision making, increase advocacy, and gain funding. To learn more about Project Outcome’s successful first year, visit the interactive .

Many libraries are still unaware of the free tools and resources available to them through Project Outcome. This introductory will provide an overview of the toolkit and examples of how libraries have been able to benefit from using Project Outcome. At the conclusion of this webinar, participants will:

• Understand how measuring outcomes can help demonstrate community impact;
• Know what is included in the Project Outcome toolkit and how participating libraries are using it; and
• Be able to apply the toolkit in their library.

This webinar is open to everyone interested in outcome measurement. Libraries can enroll in Project Outcome for free in advance of the webinar at .

The Public Library Association (PLA) is the largest association dedicated to supporting the unique and evolving needs of public library professionals. Founded in 1944, PLA serves nearly 9,000 members in public libraries large and small in communities across the United States and Canada, with a growing presence around the world. PLA strives to help its members shape the essential institution of public libraries by serving as an indispensable ally for public library leaders. For more information about PLA, contact the PLA office at 1 (800) 545-2433, ext.5PLA, or pla@ala.org.