A course for librarians who want to explore the institutional application of social media. Based on an established academic course at . This course will critically examine the institutional need of social media (SM) and juxtapose it to its private use. Discuss the mechanics of choice for recent and future SM tools. Present a theoretical introduction to the subculture of social media. Show how to streamline library SM policies with the goals and mission of the institution. There will be hands-on exercises on creation and dissemination of textual and multimedia content, and patrons’ engagement. And will include brainstorming on suitable for the institution strategies regarding resources, human and technological, workload share, storytelling, and branding and related issues such as privacy, security etc.

The course will be delivered as 4 separate live webinar lectures, one per week on Wednesdays, October 19, 26, November 2, and 9 at 2pm Central. You do not have to attend the live lectures in order to participate. The webinars will be recorded and distributed through the web course platform, Moodle, for asynchronous participation. The web course space will also contain the exercises and discussions for the course.

. His education includes several graduate degrees in history and Library and Information Science and in education. His professional interests encompass social Web development and design, gaming and gamification environments.

For questions or comments, contact LITA at (312) 280-4268 or Mark Beatty, mbeatty@ala.org