91´«Ã½

CHICAGO — Join the Library and Information Technology Association (LITA) at the from 3 – 4 p.m. on Sunday, June 28, 2015 at the 91´«Ã½ Annual Conference in San Francisco. LITA President Rachel Vacek will welcome to present on the latest cutting edge issues of concern to technology librarians.

You’ve heard a lot about—and maybe even tried to do something about — user experience. And naturally, you have questions. Do librarians have an edge when it comes to UX? Or are we behind UX’s other feeder disciplines? Why is UX research so important for libraries? Can libraries even afford to provide good experiences these days? Lou Rosenfeld sits squarely at the intersection of UX and librarianship (and hopes not to get run over). He is a former librarian who many consider one of the “fathers of information architecture” and who now publishes books on user experience. He’ll tackle your questions with moderation from LITA President Rachel Vacek.

Rosenfeld has been instrumental in helping establish the fields of information architecture and user experience — and in articulating the role and value of librarianship within those fields. He is co-author of "Information Architecture for the World Wide Web" (O’Reilly; 4th edition to be published in 2015) and "Search Analytics for Your Site" (Rosenfeld Media, 2011), co-founder of the Information Architecture Institute and the Information Architecture Summit and Enterprise UX conferences and a former columnist for Internet World, CIO, and Web Review magazines.

He founded the ground-breaking information architecture consultancy Argus Associates in the early 1990s. As an independent consultant, he has helped a variety of large and highly-political enterprises make their information more findable, including Caterpillar, PayPal, Ford, AT&T, the Centers for Disease Control, Accenture and the NCAA. He now manages Rosenfeld Media, which publishes some of the best-loved books in user experience, produces UX events, and equips UX teams with coaching and training.

The are in the Moscone Convention Center in 3014-3016 (W).

—Transforming Our Libraries, Ourselves