91´«Ã½

CHICAGO — 91´«Ã½ TechSource introduces a new workshop , with Colleen Theisen and Kate Tkacik. This 90-minute workshop is hosted live at 2:30 p.m. Eastern on Wednesday, June 17, 2015.

Your special collections deserve the spotlight, yet even as digitization increases interest and metadata enhances discovery, special collections are too often hidden. Or worse… may look intimidating to your students. Tumblr—with its visual nature, quirky creativity and fandom-vibe—is an easy, fun, and perfect fit for special-collections outreach.

Topics covered will include:

• setting goals for assessment and continual improvement;
• how to use tags to increase traffic;
• using editorial calendars and draft queues to coordinate post from staff, students, and volunteers;
• the “art of reblogging” or how to spread the love and connect to other social media platforms;
• tips for getting the best photos of rare materials;
• copyright and fair use—drawing from national association guidelines and local best practice statements;
• and, of course, making GIFs.

About the Instructors:

Colleen Theisen is the outreach and instruction librarian for the University of Iowa Special Collections. She coordinates the social media team including the UISpecColl Tumblr, named "New and Notable" by Tumblr in 2013, and she directs and hosts the YouTube channel "Staxpeditions." A 2015 Library Journal "Mover & Shaker," Theisen holds an MS in Information from University of Michigan, where she specialized in Archives and Records Management.

Kate Tkacik is the e-resources librarian at Foundation Center San Francisco. In addition to running , she has written and presented on Tumblr at several conferences. Tkacik was recognized as for her work on Tumblr.

Registration for this 91´«Ã½ TechSource Workshop is available on the . You can purchase registration at both and rates.

91´«Ã½ TechSource Workshops are designed to give you and your staff the opportunity to participate in a hands‐on learning experience that will help you make the best technology decisions for your library.

is a publishing imprint of the . 91´«Ã½ TechSource publishes and the .

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