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CHICAGO — Every decision you make affects how people experience your library. “,” published by , points the way toward ensuring that your library is a welcoming space for everyone. In this useful primer, user experience (UX) librarians Aaron Schmidt and Amanda Etches identify 19 crucial touchpoints, such as the library website, email, furniture, parking lot, events and newsletters. They explain why each is important to your library’s members and offer guidance on how to make improvements. From library administrators to public relations and marketing staff, anyone concerned with how members experience your library will benefit from this book’s:

• coverage of the eight principles of library UX design, explaining how they can guide you to better serve your library's members;
• advice on simple, structured ways to evaluate and improve aspects such as physical space, service points, policies and customer service, signage and wayfinding, online presence and using the library;
• scorecard system for self evaluation, which includes methods for determining how much time, effort and skill will be involved in getting optimum performance.

Schmidt has worked as a circulation clerk, young adult librarian, reference librarian and library director. Currently he is principal of Influx Library User Experience, a design firm dedicated to integrating UX design into libraries. He writes a column in Library Journal called “The User Experience,” lectures at San José State University’s School of Library and Information Science and serves on the editorial board for Weave: Journal of Library User Experience. He blogs about library design at .

Etches is head of discovery and access at the University of Guelph Library, where she spends her time guiding teams and projects that are all about making the library experience better for users, both in person and online. She is also part of Influx, a user experience consultancy that works with libraries. She frequently writes and presents on web design, usability and user experience practices and trends. She tweets and blogs at

purchases fund advocacy, awareness and accreditation programs for library professionals worldwide. Contact us at (800) 545-2433 ext. 5418 or editionsmarketing@ala.org.

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