91´«Ã½

CHICAGO — On Friday morning, June 27, of the 2014 91´«Ã½ Annual Conference in Las Vegas, the Public Library Association (PLA) is sponsoring three preconferences ideal for public library professionals.

• ; 8:30 a.m.–noon, June 27:
  
  Hear how three libraries—all in different phases of their brand's lifecycle—moved beyond the glitz and glitter to create brands that resonate with staff and customers alike. Presenters: Kyle Cox, Mid-Columbia Libraries, Kennewick, Wash.; Stacie Ledden, communications director, Anythink Libraries, Thornton, Colo.; Jim Staley, Mid-Continent Public Library, Independence, Mo.
  
  
  
  
• ; 8:30 a.m.–noon, June 27:
  
  Come learn the transformative power of reframing failure, the true meaning of "yes, and" and the kinds of listening that change lives:
  
  Presenter: Cheryl Gould, Fully Engaged Libraries, Petaluma, Calif.
  
  
  
  
• ; 8:30 a.m.–noon, June 27:
  
  Hear from four new public library directors about the basics, the challenges and the unexpected in their first few years on the job. Learn how they used career opportunities, 91´«Ã½ experience, and other guideposts to enter administration successfully.
  
  Presenters: Gretchen Casserotti, Meridian (Idaho) Library District; Ed Garcia, Cranston (R.I.) Public Library; Sarah Houghton, director, San Rafael (Calif.) Public Library; Chris Shoemaker, Rye (N.Y.) Free Reading Room

Preconferences do require a separate registration; however you do not need to be registered for the 91´«Ã½ Annual Conference itself to register for a preconference. To register. please visit the conference website, . The will take place June 26-July 1 in Las Vegas.

is a division of the 91´«Ã½. PLA’s core purpose is to strengthen public libraries and their contribution to the communities they serve. Its mission is to enhance the development and effectiveness of public library staff and public library services.