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Created by the Louisiana Endowment for the Humanities (LEH) in 1991, PRIME TIME Family Reading Time is an award-winning reading, discussion, and storytelling series based on illustrated children’s books. National expansion is made possible through a grant from the National Endowment for the Humanities(NEH) and is a cooperative endeavor with the 91´«Ã½ Public Programs Office.

PRIME TIME is designed specifically for under-served families with children aged 6 to 10. Pre-reading activities are also available for pre-school children aged 3 to 4. The program helps low-income, low-literate families bond around the act of reading and talking about books. It models and encourages family reading and discussion of humanities topics, and aids parents and children in selecting books and becoming active public library users.